Pragmatic Play Expands Latin American Presence with Betara

Leading iGaming developer Pragmatic Play is set to further extend its footprint across Latin America, thanks to a new partnership with Peruvian operator Betara. This move comes as the latest in Pragmatic Play’s continued global expansion efforts, including recent successful commercial collaborations with bet365 in Ontario, Vem Betar in Brazil, and entities in Austria and Ghana.

“We are thrilled to introduce all three Pragmatic Play verticals to new audiences in Peru through our latest partner, Betara,” said Victor Arias, Vice President of Latin American Operations at Pragmatic Play. “Our compelling content suite is vital in maintaining this growth trajectory as we continue our expansion throughout Latin America.”

As part of this latest agreement, Betara will enrich its slots offering with a selection of games, including Gates of Olympus, Sugar Rush, Big Bass – Hold & Spinner, and Lamp of Infinity. Furthermore, players will be able to enjoy live casino titles, including Sweet Bonanza CandyLand, alongside classic offerings like blackjack and roulette. Pragmatic Play’s virtual sports content, featuring football, greyhound, and horse racing events, will also become accessible to players.

Daniel Vargas Aguilar, Marketing Manager at Betara, expressed his enthusiasm for the partnership:

“We are thrilled to incorporate Pragmatic Play’s extensive multi-vertical portfolio into our platform, solidifying our position as a premier provider of top-notch online casino experiences in the Peruvian market. We look forward to the exceptional response from our audience to Pragmatic Play’s award-winning portfolio that has proven popular with players worldwide.”

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